Banijay Asia, a prominent content creator, has teamed up with All3Media International to bring the gripping reality series Rise & Fall to Indian audiences on Amazon MX Player. The show, based on the UK’s Studio Lambert format, promises to push the boundaries of reality TV, offering a high-stakes competition that will explore power dynamics, emotional depth, and strategic gameplay. Hosted by Ashneer Grover, the series is set to take Indian viewers on an intense journey of societal hierarchies and personal ambition.
Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India, expressed his enthusiasm about the show’s potential. He remarked, “Rise and Fall offers a fresh perspective on reality television, challenging participants and viewers alike to reflect on societal hierarchies and personal ambition. Partnering with All3Media International and Studio Lambert to bring the show to India is yet another exciting venture. Ashneer brings a mix of authority, wit, and relatability that makes him the perfect host for Rise & Fall. This show will keep the audience on the edge of their seats, by pulling them into an emotional journey of highs and lows. It’s a story that brings to life the contrasts of wealth, privilege & survival – and we’re telling it in a way that’s never been done before in reality television.”
Mrinalini Jain, Group Chief Development Officer at Banijay Asia & EndemolShine India, highlighted the significance of this partnership, noting, “Our collaboration with All3Media International has taken a bold new turn with Rise & Fall. Its expertise in global content distribution, combined with our deep understanding of the Indian audience, enables us to bring Rise & Fall to life in a way that will resonate strongly with viewers.”
The show will see contestants divided into two classes: the Rulers, who enjoy power and privilege, and the Workers, who rely on wit and determination. The Workers must outsmart and outperform the Rulers, while the Rulers strive to protect their positions. Set to stream on Amazon MX Player, Rise & Fall will provide an unmissable, gripping experience for reality TV fans in India.
