Banijay Asia - We are Banijay

Indian citizens will soon have the opportunity to travel into space as Banijay Asia collaborates with SERA for a reality TV show. The show will feature a nationwide search to select an ordinary Indian citizen for a future Blue Origin New Shepard mission, promising a mix of drama, challenges, and inspiration.

NEW DELHI: Indians will soon get a chance to experience space as TV show producer Banijay Asia has tied up with the Space Exploration and Research Agency (SERA) to produce a show where ordinary citizens will be sent on a future Blue Origin New Shepard mission.
In a statement, Banijay Asia revealed that they will produce a show that will showcase the nationwide hunt for one ordinary Indian citizen who will journey into space on a future Blue Origin New Shepard mission with a pinch of drama, disappointment, and joy.

This announcement came as SERA recently revealed that India will be a collaborating nation for their human spaceflight initiative, which aims to provide chances for people from nations with limited or no astronauts to journey into space. This latest announcement further expands on that news.
The organization’s objective is to make space travel more accessible by creating possibilities for regular individuals to encounter the marvels of space exploration. “SERA’s mission is to democratize space travel by opening up opportunities for ordinary citizens to experience the wonders of space exploration.

By partnering with India, SERA is taking a significant step towards achieving its goal of making space travel more inclusive and available to a wider range of people from different countries and backgrounds.
The shortlisted individuals will participate in various challenges that test their mettle and readiness for space travel. The show will culminate in the selection of a final winner who will have the opportunity to become one of the first Indian citizens to travel into space.
Deepak Dhar, Founder and Group CEO of Banijay Asia and EndemolShine India, expressed his excitement about the project, stating, “We’re embarking on an unprecedented journey with SERA to create a reality format that transcends the ordinary. It’s a privilege to document this journey of an ordinary Indian space traveller and show how this programme will not only transform their life but also democratise space travel more broadly.”
Mrinalini Jain, Group Chief Development Officer of Banijay Asia and EndemolShine India, emphasized the innovative nature of the show, stating, “We will pioneer an innovative and inspirational format by blending the thrill of reality television with the awe of space exploration. This will be a game-changing format showing every step of the journey from selection to space.”
Joshua Skurla, Co-Founder of SERA, expressed his enthusiasm for the partnership, saying, “This partnership with Banijay Asia will bring space and science-related content to a diverse audience. We look forward to their innovative approach to transform this historic endeavour into a movement that will not only inspire millions but also cultivate a global dialogue on the future of space exploration.

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